About

IdeaStudio Branding & Marketing is the nation's first and only firm that focuses on comprehensive branding and marketing solutions for general aviation airports that want to grow, increase revenue opportunities, strengthen community engagement, and become more self-sufficient. By combining strategic planning, creative design, and deep aviation industry insight, IdeaStudio helps airports build memorable brands that attract pilots, tenants, visitors, sponsors, and business partners while supporting long-term economic sustainability and public visibility. IdeaStudio is led by Lori Walderich, a lifelong aviation enthusiast and a commercial and tailwheel-rated pilot whose passion for flight informs every aspect of the firm’s work. Lori has owned and operated IdeaStudio since 1998, bringing together real-world aviation experience with decades of branding and marketing expertise. She has recently authored the first book dedicated to branding for general aviation airports, “From Idle to Iconic – Ideas to Help Small Airports Thrive,” further establishing her as a thought leader in airport marketing, small business branding, and aviation industry communications. Her unique perspective allows IdeaStudio to understand both the operational realities and promotional opportunities that airports face.